In recent years, the water purification industry "market war" from a second-tier cities have been hit three or four lines, and has a tendency to "war" burn the rural market. Water purification business in order not to fall in the new round of "war" in the past, you can not use individual combat strategies, and must build "more troops" joint war, to win broad enough sites to obtain long-term development .
water purifier "market war" should create a more fiery "force" the war
market is the "army": based on the fundamental
[ 123] for a country, the army is the most indispensable. Similarly, for an enterprise, as an essential market. A country, no army, can not gain a foothold in the international arena. And if a business out of the market, it never lost the "war." A water purifier business must analyze the market in your area, based on consumer and competition, to identify the key factors affecting local consumer behavior, to develop one of their own market. Only to have their own market, can be based on the "war" is it possible to win in the "market war".
brand is "Air Force": long-range "strike"
The importance of the Air Force is its ability to carry out long-range combat. A country in order to have sufficient force to resolve the war once and for all out of the country, the formation of a strong air force is inevitable. This is with the importance of the brand is the same. A water purifier company in order to have a distant market, a brand is the key. Only the formation of the brand, its influence may have spread to the corporate market and even other industries. Thus, in order to implement other water purifier company "blow" to secure their sites to ensure that their own interests.
the customer is the source of "Navy": work together
in the armed forces, the Navys increasingly prominent position. In particular, its ability to work together is constantly being recognized and strengthened. In the current market environment, client base is equivalent to the Navy. A water purifier business if there are many sources of customers, whether for market development or improvement of products, are extremely beneficial. With client base, in large part, it is equivalent to have customers. And with customer feedback is the same as with product information. In this way, companies will be able to quickly improve the product and thus win greater market and win "marketWar. "
In summary, for the water purification industry, now in order to achieve further development, the past can no longer rely on" one-man assault "approach, either through successful marketing tool, or benefited from market broad, to gain a foothold in the competition. only the formation of a variety of forces, the formation of joint operations, will it be possible to win in the growing "market war".
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