Haier water purifier > Industry news > Water purifier companies playing the -emotional card-losely

原标题:Water purifier companies playing the -emotional card-losely

浏览次数:143 时间:2020-06-24

   and in a wide range of consumer needs of the times, water purifiers, water purification products business just do not go far enough, "emotional card" is also essential. With the continuous improvement of peoples living standards, consumer demand for the product is no longer a single, and increasingly demanding. Faced with such a situation, the water purifier business want to make "emotional card", closely linked to consumer heartstrings.




water purifier companies playing the "emotional card" closely linked to consumer heartstrings

   to meet consumer demand

   due to different consumer groups different aspects of jobs, economic power and cultural background, water purifier business should vary for different consumer groups to design different styles of water purification products.


   ordinary spending power pay attention to the practical function of water purification products. As long as it is able to meet the basic water purification capabilities, coupled with inexpensive products, we will be able to meet the needs of this group. Focus on the middle-class consumers is cost-effective water purification products. Water purification products not only have the basic functions, but also has some design, can not be too bulky. And high-end consumer demand for water purification products is even higher. They want water purification products need to have excellent design and first-class quality.

   closely linked to consumer heartstrings

   consumer demand for water purification products that will change. With the development of science and technology continues to mature and the market environment, consumer demand for water purification products are growing, their demand will become more diversified. Therefore, the water purifier business for in-depth consumers mind, to focus on their real needs, real needs, and consumer pledge allegiance, thus producing quality products to meet consumer.

   to do one-stop service

   todays era, indulgent, and diverse, consumers are no longer simply to accept and adapt products available on the market. Consumers expect more of a one-stop service. Fast pace of modern life makes people a lot of little things to attend to the details of. At this point, if the water purifier companies can do one-stop service, will be closely integrated water purifier delivery, installation and after-sales service, we believe consumers will be very happy to buy this water purification products.

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