Chinas booming economy, peoples living standards have become more sophisticated products, drinking water and healthy attitudes are rapidly growing popularity, but China has been home water purifier penetration rate is not high, only 5%. In the end what is behind this drag on home water purifier market, discouraging people to pursue a healthy life, the following small series one by one following the search for the truth. Current water quality
First look: WHO-related survey showed that 80 percent of the worlds disease and 50% of child deaths are related to poor drinking water quality. Due to water pollution, there are 50 million child deaths worldwide each year, 35 million people suffering from cardiovascular disease, 70 million people suffering from gallstone disease, 90 million people have hepatitis, 30 million people died of liver cancer and stomach cancer, unhealthy drinking water as warm boiled frog-like. So many families began to use water purifiers, water purifiers want to use to solve the drinking water problem, but why my water filter penetration is still very low it?
we can be analyzed according to the status quo of China water purifier market reasons for the low penetration rate:
1 drinking habits differentiation
European and American developed countries, the number of years of habit is a direct drink unboiled water, while Chinese tradition to drink boiled water. Market research found that customers come you give him a glass of purified water, basically less likely to drink, for the simple reason that you do not trust the water, if it is a cup of bottled water or tap water Shao open or a cup tea, then it would be no problem.
2. Confused consumer awareness
Although there are more and more people are concerned about water purification equipment, but on the whole, people on overall consumer awareness of water purification products still exist cognitive fuzzy stage. The current water purifier market situation there is consumer demand but none can really meet the requirements.
3. The water purification technology is relatively backward
Although Chinas water purifier manufacturers has exceeded 3000, but most of the technical development of enterprises is relatively backward, truly independent research and development capabilities, fully grasp the core manufacturing technology companies too small. And Bottled Water Development For decades, the technology is mature, reliable health security, public trust, is the solution of choice for safe drinking, water purifier market share for domestic manufacturers to catch up.
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